Finding exquisite jewelry that perfectly matches your style and occasion has never been easier, thanks to the rise of exceptional Online Jewelry Stores. These digital boutiques offer a treasure trove of high-quality designs, ethically sourced materials, and outstanding customer service, all from the comfort of your home. After in-depth research and meticulous evaluation of numerous options, we’ve curated a list of the top online jewelry stores, with Mejuri claiming the top spot for its unwavering attention to detail, commitment to ethical practices, and breathtaking designs. For those seeking chic and budget-friendly options, Quince stands out, offering stylish everyday pieces at incredibly accessible prices.
We’ve meticulously curated a selection of the best online jewelry stores that cater to a wide spectrum of needs, from everyday elegance to unforgettable statement pieces for special occasions.
Alt text: Diverse jewelry collection showcasing necklaces, rings, and earrings from top online jewelry stores, highlighting variety in design and style for discerning online shoppers.
Jewelry represents a significant investment, making it crucial to shop with confidence and assurance. To guarantee that our recommendations meet the highest standards of quality and craftsmanship, we consulted with seasoned fashion and lifestyle writer Molly Calhoun, whose expertise guided our evaluation of retailers and individual designs. Whether you’re searching for the perfect engagement ring, a meaningful jewelry gift, or simply want to enhance your personal collection, these brands present a wealth of options to accommodate every taste and budget. Below, you’ll discover our definitive guide to the 11 best online jewelry stores to explore right now, along with a comprehensive buying guide designed to streamline your online jewelry shopping experience.
Top Pick for Online Jewelry Store: Mejuri
Everyday Sophistication and Timeless Design
Mejuri
Mejuri Pave Diamond U Hoops
Alt text: Close-up studio shot of Mejuri Pave Diamond U Hoops, displaying their unique square shape and responsibly sourced diamonds set in 14k gold, ideal for sophisticated online jewelry shoppers.
Price range: $35 to $4,400 | Return policy: Free 30-day returns | Repairs: Two-year warranty against material or workmanship defects.
Based in Toronto, Mejuri has carved a niche for itself in the online jewelry market by offering fine, personal jewelry characterized by minimalist sophistication and accessible price points. This dedication to quality and style has earned them the top position on our list, as well as recognition in our roundup of the best jewelry brands. Mejuri’s creative process begins with its in-house design team, who conceptualize fresh shapes and styles. They then collaborate with independent designers to bring these visions to life, utilizing a diverse palette of materials, including precious metals (with a commitment to 80% recycled gold), vibrant enamel, and durable ceramic. Among their standout pieces, the Pavé Diamond Hoops have emerged as a consistent bestseller, celebrated for their distinctive square silhouette and ethically sourced diamonds meticulously set in solid 14k gold.
Expert Insight: “Mejuri’s designs strike a harmonious balance between classic and contemporary,” notes Calhoun. “Their pieces effortlessly incorporate current trends while maintaining a refined aesthetic. This particular pair of hoops exemplifies versatility – they are effortlessly chic for daily wear, complementing everything from casual button-downs to elegant work dresses. Moreover, they lend themselves beautifully to layered looks if you have multiple piercings, adding a touch of personalized style.”
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Best Online Jewelry Store for Engagement Rings: Blue Nile
Exceptional Engagement Rings at Competitive Prices
Blue Nile
Blue Nile Petite Micropavé Diamond Engagement Ring
Alt text: Elegant Blue Nile Petite Micropavé Diamond Engagement Ring, showcasing timeless design and brilliant round-cut diamond, available at a leading online jewelry store for engagement rings.
Price range: $240 to $14,990 | Return policy: Free 30-day returns | Repairs: Complimentary repairs or replacements for manufacturer defects.
When it comes to the significant decision of selecting an engagement ring, Blue Nile presents an unparalleled array of choices. This leading online jewelry store boasts an inventory that consistently includes approximately 650,000 diamonds, significantly surpassing the selection offered by other digital competitors. To ensure a seamless and enjoyable shopping journey, Blue Nile provides intuitive filtering and sorting options, allowing you to easily refine your search by diamond cut, carat size, setting style, and more. Notably, Blue Nile’s pricing structure is often 25% to 50% more competitive than traditional brick-and-mortar retailers. Further enhancing customer confidence, Blue Nile offers a price-match guarantee, ensuring you receive the best possible value if you discover a comparable stone of similar quality and size at a lower price elsewhere.
Expert Insight: “Blue Nile elevates the online jewelry shopping experience by providing a level of customization that feels remarkably bespoke, despite being entirely digital,” Calhoun remarks. “You have the freedom to select between a natural or lab-grown diamond and explore a diverse range of designs, from classic and traditional to modern, simple, or elaborately ornate. The pavé setting featured in this ring is eternally stylish, and the round cut diamond remains the most sought-after cut, renowned for its exceptional brilliance.”
Best Affordable Online Jewelry Store: Quince
Sustainable and Budget-Conscious Jewelry Choices
Quince
Quince 14K Gold Diamond Bezel Necklace
Alt text: Delicate Quince 14K Gold Diamond Bezel Necklace, highlighting affordable fine jewelry from a popular online store known for sustainable and wallet-friendly options.
Price range: $30 to $750 | Return policy: Free returns within 365 days of purchase | Repairs: Repairs are assessed individually.
Quince, a relatively recent entrant to the online jewelry scene, has rapidly gained popularity for its commitment to offering high-quality pieces at remarkably affordable prices. Based in San Francisco, this brand distinguishes itself through its dedication to using sustainably sourced materials, including 14k gold and sterling silver. Quince’s jewelry designs are characterized by their timeless appeal and versatility, intended to seamlessly integrate into any wardrobe. Adding to the appeal, Quince provides complimentary shipping and returns, further enhancing the customer-friendly online jewelry shopping experience.
Expert Insight: “Quince’s aesthetic leans towards delicate and understated styles, rather than overtly flashy pieces,” Calhoun explains. “Their collections feature an array of chic essentials, including 14k gold studs and huggie earrings, elegant eternity bands, and contemporary paperclip chain necklaces, all embodying an effortlessly stylish vibe. This bezel necklace is perfect for layering with other chains of varying thicknesses and textures for a personalized stack, or it can be worn solo for a minimalist statement, paired with a crisp white button-down shirt or a simple tee.”
Best Online Jewelry Store for Diamonds: Brilliant Earth
Ethically Sourced Diamonds and Modern Classic Designs
Brilliant Earth
Brilliant Earth Diamond Tennis Bracelet
Alt text: Sparkling Brilliant Earth Diamond Tennis Bracelet, showcasing ethically sourced diamonds and modern design from a leading online jewelry store specializing in responsible and sustainable practices.
Price range: $800 to $100,000 | Return policy: Free 30-day returns | Repairs: Free repairs for manufacturer defects with a $50 refundable deposit; other repairs available at cost minus $50 deposit.
Brilliant Earth, a design studio based in San Francisco, places a strong emphasis on transparency and sustainability throughout its collection of fresh, modern jewelry. Their extensive range encompasses engagement rings, wedding bands, and everyday fine jewelry, all featuring diamonds selected for their ethical and environmentally responsible origins. This commitment allows you to feel confident and good about your purchase. In addition to offering lab-created and recycled diamonds, Brilliant Earth partners exclusively with suppliers who source natural diamonds from specific mine operations located in countries committed to upholding fair labor and trade standards. This dedication to ethical sourcing positions Brilliant Earth as a leader in responsible online jewelry retail.
Expert Insight: “Wearing Brilliant Earth designs provides a sense of pride, not only because of their ethical sourcing but also because of their fresh, modern, and distinctive aesthetic,” Calhoun observes. “Beyond their exceptional engagement and wedding styles, I am particularly drawn to their striking cocktail rings, classic tennis bracelets with a contemporary twist, and extensive collection of huggie earrings. This tennis bracelet style, in particular, is versatile enough for both special occasions and everyday wear, adding a touch of refined sparkle to any ensemble.”
Best Online Jewelry Store for Lab-Grown Diamonds: Vrai
Environmentally Conscious Diamonds in Elegant Settings
Vrai
Vrai The Knife-Edge Round Brilliant Engagement Ring
Alt text: Stunning Vrai The Knife-Edge Round Brilliant Engagement Ring, highlighting zero-emission lab-grown diamonds and sophisticated design from a premier online jewelry store focused on sustainability.
Price range: $691 to $41,170 | Return policy: 30-day returns, subject to a $200 recycling fee for engagement rings; 14-day returns for loose diamonds | Repairs: $50 refundable deposit and free repairs for manufacturer defects; other repairs available at cost minus $50 deposit.
Vrai distinguishes itself in the online jewelry market by offering sustainably grown diamonds, created in America from greenhouse gas crystallized in their Pacific Northwest foundry, which operates entirely on 100% hydropower. This innovative and environmentally conscious process results in exquisite lab-grown diamonds with a zero-carbon footprint. The designs are equally captivating; The Knife-Edge Round Brilliant Engagement Ring exemplifies a harmonious blend of traditional and modern aesthetics, offered with either a simple plain band or a pavé band crafted from recycled gold.
Expert Insight: “Vrai’s lab-grown diamonds are remarkably sparkly, impressive in size and quality, and priced competitively,” Calhoun affirms. “Their lab-grown diamond engagement rings are truly breathtaking, showcasing old-world craftsmanship, exceptional quality, and precision with a distinctly modern sensibility. Beyond engagement rings, don’t overlook Vrai’s other exquisite jewelry pieces. The Inner Light Medallion and the Dome Band are both currently at the top of my personal wish list.”
Best Online Store for Fine Jewelry: Monica Rich Kosann
Personalized Lockets with a Vintage-Inspired Charm
Monica Rich Kosann
Monica Rich Kosann Slim Viv Gold Locket Necklace
Alt text: Elegant Monica Rich Kosann Slim Viv Gold Locket Necklace, showcasing personalized fine jewelry and vintage-inspired design from a top online store known for storytelling pieces.
Price range: $60 to $27,500 | Return policy: 30-day returns, minus a $15 return fee | Repairs: Lifetime repairs.
Monica Rich Kosann draws inspiration from vintage jewelry, particularly lockets, discovered in antique shops and flea markets, to create jewelry imbued with a sense of storytelling. At Kosann’s online jewelry store, the Locket Bar allows for personalizing lockets with cherished photos. All pieces, including rings, bracelets, and more, are crafted from 18k gold, sterling silver, and ethically sourced diamonds, resulting in necklaces and other jewelry that narrate their own beautifully detailed stories. This focus on meaningful and personalized jewelry sets Monica Rich Kosann apart in the online fine jewelry space.
Expert Insight: “Jewelry that carries personal significance is truly invaluable, and Monica Rich Kosann excels at seamlessly blending style with sentimentality,” says Calhoun. “This slender 18k yellow gold locket can be easily personalized with images directly from your smartphone, printed at home. It can be worn beautifully on its own or layered with other pendants for a more personalized and expressive look.”
Best Online Jewelry Store for Gold Pieces: Aurate
Ethical Gold Designs You Can Feel Good About
Aurate
Aurate Connection Necklace
Alt text: Stylish Aurate Connection Necklace in gold, highlighting ethical and sustainable practices of a leading online jewelry store specializing in responsibly sourced gold pieces.
Price range: $40 to $18,000 | Return policy: Free 30-day returns | Repairs: Lifetime repair services for Vermeil, 14k, and 18k fine jewelry.
Aurate New York stands out as a fine online jewelry brand deeply committed to ethical practices. They utilize recycled gold and sustainably sourced gemstones in their jewelry, collaborating with fair trade suppliers. Aurate also champions a transparent pricing model, ensuring you are fully informed about the true cost of your chosen pieces. The jewelry itself is of exceptional quality and style, offering a diverse range of gold pieces (as well as designs in other metals), spanning from classic to contemporary, ensuring something to suit every individual preference. Aurate’s commitment to ethical sourcing and transparent pricing makes it a compelling choice for conscious consumers seeking gold jewelry online.
Expert Insight: “Aurate’s designs are characterized by simple, clean lines, making them perfectly suited for everyday wear,” Calhoun notes. “This particular style, the Connection Necklace, embodies individuality and harmony, projecting a sophisticated yet unpretentious aura. Consider it the kind of piece you can effortlessly put on in the morning and seamlessly integrate into any outfit, or even choose to wear it continuously as a signature staple.”
Best Online Jewelry Store for Earrings: STONE AND STRAND
Affordable and Everyday-Wearable Earrings
STONE AND STRAND
Stone And Strand Lab-Created Diamond Studs (0.75 TCW)
Alt text: Classic Stone And Strand Lab-Created Diamond Studs, showcasing well-priced and wearable earrings from a popular online jewelry store known for accessible luxury.
Price range: $12 to $995 | Return policy: 100-day returns, with a $12.50 return fee | Repairs: Free 100-day repairs.
Stone and Strand operates under the guiding principle of “expensive taste without the markup.” Their modern, chic collection, produced in the same workshops as traditional Fifth Avenue jewelers, features 10k and 14k gold alongside ethically sourced stones and conflict-free diamonds. This online jewelry store caters to those seeking individual earrings, classic pairs, and contemporary stacking options. Stone And Strand also provides an easy-to-use illustrated ear styling guide, enabling you to shop according to your desired earring placement and style.
Expert Insight: “If you enjoy layering jewelry or wearing multiple pieces at once, Stone And Strand is an ideal online jewelry destination for you,” Calhoun suggests. “Their dainty designs are intentionally crafted to be worn together – consider stacking slim rings, mini stud earrings, and bracelets and necklaces featuring delicate chains and subtle embellishments. They even offer a captivating selection of chains and initial jewelry if you’re seeking to add a personalized touch to your jewelry collection.”
Best Online Jewelry Store for Necklaces: Gorjana
Versatile and Layerable Necklace Sets at Great Value
Gorjana
Gorjana Parker Mini Layering Set
Alt text: Chic Gorjana Parker Mini Layering Set, highlighting versatile and affordable necklaces from a top online jewelry store known for California-inspired designs.
Price range: $10 to $130 | Return policy: Free 30-day returns, with potential exceptions for personalized items | Repairs: Free repair service.
Gorjana embodies a relaxed, cool California aesthetic, evident throughout their extensive and effortlessly layerable jewelry collection. Many Gorjana styles, ranging from statement necklaces and stackable rings to striking earrings and delicate bracelets, are available in fine 14k or 18k gold. For a more budget-friendly option, the brand also offers pieces finished in gold-plated brass, treated with an anti-tarnish barrier to ensure lasting pristine condition. Gorjana’s diverse offerings and focus on layering make it a go-to online jewelry store for creating personalized looks.
Expert Insight: “Gorjana jewelry is exceptionally wearable, and their pieces make thoughtful and unique gifts for friends, teenagers, and family members alike,” Calhoun points out. “Their high-impact necklace layering sets and stackable ring sets offer excellent value. For everyday elegance, the diamond butterfly studs are among my personal favorites, adding a touch of whimsy and sparkle to any look.”
Best Online Jewelry Store for Rings: Angara
Gemstone Rings in Customizable Settings
Angara
Angara Round Diamond Criss Cross Heart Promise Ring
Alt text: Romantic Angara Round Diamond Criss Cross Heart Promise Ring, highlighting gemstone and diamond rings from a top online jewelry store known for customization options.
Price range: $129 to $873,000 | Return policy: Free 30-day returns | Repairs: Lifetime repairs.
Whether you are searching for a sentimental promise ring or a bold statement ring, Angara serves as an excellent starting point. Angara’s diamonds are conflict-free and ethically sourced, and the brand offers a diverse selection of gemstones for their rings. A distinctive feature of this online jewelry store is the ability to personalize your designs extensively. You can specify the type of metal, gemstone, setting style, and even engraving to create a truly unique ring that reflects your individual style and preferences.
Expert Insight: “Angara not only offers both natural and lab-grown diamonds but also boasts an extensive collection of natural gemstone and pearl jewelry pieces,” Calhoun highlights. “You can choose from a wide spectrum of colored lab-created and natural stones in various settings. And for those who find themselves jewelry shopping online late at night, Angara provides 24-hour customer support, ensuring assistance is always readily available.”
Best Online Jewelry Store for Gifts: Baublebar
Fun and Personalized Jewelry Gifts for Everyone
Baublebar
Baublebar Custom Cord Bracelet
Alt text: Playful Baublebar Custom Cord Bracelet with personalized gold-plated letters, showcasing fun and affordable jewelry gifts from a popular online store for customized options.
Price range: $12 to $178 | Return policy: 30-day returns, excluding personalized and final sale jewelry | Repairs: Repairs are evaluated on a case-by-case basis.
BaubleBar’s jewelry collection is both stylish and budget-friendly, making it a go-to online jewelry store for accessible fashion pieces. Many items, including necklaces, earrings, and bracelets, can be personalized, making them ideal for thoughtful gifts and everyday jewelry. To maintain affordability, solid gold pieces are less common, but the available options remain visually stunning. The Custom Cord Bracelet, for example, features water-resistant, gold-plated letters set on a comfortable pull-tie cord, offering a personalized and trendy accessory.
Expert Insight: “BaubleBar’s designs are playful, vibrant, and on-trend without being overly expensive, and they often spark conversations and compliments,” Calhoun shares. “I particularly appreciate their fashion earrings, anklets, and custom friendship bracelets as an inexpensive way to elevate your jewelry choices and add a touch of personality to your style.”
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Why Trust Forbes Vetted
To identify the best online jewelry stores, the Forbes Vetted team dedicated countless hours to researching leading jewelry retailers. Our comprehensive evaluation considered crucial factors such as overall quality of jewelry, breadth of style offerings, customer service responsiveness and effectiveness, shipping and return policy flexibility, and value-added services that collectively ensure a superior online jewelry shopping experience.
- Forbes Vetted has a proven track record of publishing in-depth articles on jewelry, including authoritative guides to the best places to buy engagement rings and the best lab-grown diamonds.
- This article was authored by Kari Molvar, Deputy Editor at Forbes Vetted, who brings over two decades of extensive experience covering women’s fashion and accessories. Her credentials include certifications in jewelry essentials from the esteemed Gemological Institute of America and fundamentals of lab-grown diamonds from the International Gem Society.
- We maintain the currency and accuracy of this guide through consistent updates, ensuring all information and pricing are up-to-date. The most recent update was implemented in December 2024.
Guidance for Choosing the Best Online Jewelry Stores
With a vast landscape of hundreds, if not thousands, of online jewelry retailers, narrowing down your choices can feel overwhelming. To simplify your decision-making process, we offer the following key advice:
Define Your Jewelry Style Preferences
When embarking on your search for the best online jewelry store, a primary consideration should be your individual jewelry style. Are you drawn to classic, timeless pieces that transcend fleeting trends, or do you gravitate towards trendy and contemporary designs that reflect current fashion sensibilities? Identifying your style inclinations will significantly refine your options, directing you to retailers whose collections resonate with your personal taste. Some online jewelry stores specialize in traditional diamond jewelry, such as Brilliant Earth, while others, like [Baublebar](https://midas.forbes.com/?url=https%3A%2F%2Fncls1.com%2Firk%3Fo%3Drwje86%26s%3D638718%26subid%3Dforbes.com%26bkd%3Dwww.baublebar.com%26d%3Dhttps%253A%252F%252Fwww.baublebar.com%252Fproducts%252Fcustom-cord-bracelet-light-blue%26atnm%3DKari%2BMolvar%26catnm%3DFashion%26aurl%3Dhttp%253A%252F%252Fwww.forbes.com%252Fsites%
