What’s selling online in 2025? Discover trending products to sell online and boost your e-commerce success with gmonline.net. You can uncover the latest consumer demands and emerging trends to stay ahead of the competition. Find product ideas, e-commerce strategies, online retail insights, and business opportunities that can pave the way for profitable online ventures.
1. What Shirts Are Trending Online?
Shirts are the bestselling items for online merchants due to their universal demand and endless design possibilities. T-shirts remain the most popular clothing category, making them a staple for many online stores. Shopify merchants sell more t-shirts than almost any other product.
Over the past year, the most searched t-shirt terms were “white shirts” and “black shirts,” but Shopify merchants have also noticed consumer interest shifting toward tones like beige and purple. For clothing stores, t-shirt product pages are a convenient place to recommend other popular items as part of curated collections. Sweatshirts are also trending, with searches jumping 160%, reaching a five-year high this winter.
Google Trends data indicates that searches for camo hoodies reached an all-time high in the US last year. With 2024 being an election year in the US, searches for “Trump shirts” notably increased.
2. Why Is Skin Care A Top Seller Online?
Skin care products attract a diverse audience, emphasizing self-care and appealing to every age and gender. Cleansers, serums, and masks are particularly popular, and Shopify sales data indicates moisturizers have gained significant traction in recent months. Facial peels have also seen a sales increase of 51%.
Google Trends shows a 2,600% increase in searches for beef tallow for skin between 2023 and 2025. Skin care trends are often driven by products containing wellness ingredients and those featuring unique ingredients.
Google searches for beef tallow moisturizer jumped by 400%, particularly in New Zealand and North America. Tallow moisturizers are promoted for their potential to reduce inflammation and treat blemish-prone skin. Sunscreen and lip balm are also popular skin care products marketed by Shopify merchants.
3. Is Makeup Still A Popular Product To Sell Online?
Makeup remains a consistently popular product category, with new tools and techniques continually reinventing the industry. In 2023, lip stain topped the trending product list, and continuing search interest suggests this item will remain relevant into 2025.
Search interest for “lip stain” between 2022 and 2025. Currently, eye makeup stands out as a trending cosmetic item, with significant sales of mascara and eyelash accessories. Google searches for lash extensions, lifts, and thickeners have all increased.
One way to capitalize on makeup trends is by innovating an already popular product. This involves identifying common issues with existing products and offering innovative solutions.
4. Are Vitamins And Supplements Still Trending?
Vitamins and supplements, which ranked first in last year’s list of products, continue to trend among online merchants. There’s a product for every person, need, and ailment—from pet supplements, which grew 89% in sales, to CBD gummies, which have experienced sustained growth for several years. Herbal remedies generate the most orders for online stores.
Sellers find supplements accessible, as solo entrepreneurs can produce herbal remedies at home and promote them on platforms like TikTok. Larger supplement companies can attract the attention of national retailers.
5. Why Are Pants A Go-To Product For Online Retailers?
Pants are a wardrobe staple and a trending product category for online merchants. Jeans generate the most sales among various styles, while revenue from sweatpants has doubled compared to last year. Original designs are essential for starting the next big trend in jeans.
Hiut Denim was able to support its local manufacturer and gain the attention of celebrities by creating bold, signature fits. Shopify merchants saw increased sales of barrel fit jeans, matched by a 500% rise in Google searches.
6. What Makes Dresses A Popular Online Purchase?
Dresses are another popular product for 2025. Sales of dance dresses and costumes have grown 46%, reflecting surging interest in this activity. Data from 2023 shows a 4% rise in attendance of dance exercise classes in the US, and dance fads remain a pop culture phenomenon.
Dance routines have been a core element of TikTok’s video content since its beginning—a platform where many product trends originate. While dance trends on the app change quickly, they provide an easy way for businesses to participate in the online conversation.
7. Why Are Motor Vehicle Parts Profitable Online?
Motor vehicle parts represent a trending product category with a wide variety of price points and items—many essential for car owners. Engine parts represent the highest value segment, but more than 70 million wheel parts were sold by Shopify merchants in 2024. Dashboard accessories saw annual sales growth of 140%.
Beyond essentials like replacement wipers and brake pads, car accessories allow sellers to reach customers looking for fun and useful upgrades. There are more than 100,000 searches every month for “dash cams,” while terms like “magsafe phone mount” and “car diffuser” are increasingly popular.
Google Trends shows increasing search interest in “car diffusers.” Consumers are looking to save money on vehicle maintenance, many turn to e-commerce websites for aftermarket car parts. By offering content marketing resources and YouTube tutorials, you can empower customers to confidently tackle common repairs at home.
8. Why Should You Sell Activewear Online?
The activewear trend continues to thrive, with leggings and shorts driving sales in 2025. Specific leggings styles gained attention. Searches for “foldover,” “flare,” and “butt-lifting” leggings have notably increased, showing how long-term product trends can birth a variety of sub-trends, as sellers look to innovate.
Social media is a key marketing tool for activewear brands. Many harness shoppable social media ads to promote their products on platforms where their target audiences spend lots of time. Successful stores partner with influencers through influencer programs to organically feature products in viral content.
9. Why Are Coats And Jackets Always In Demand?
Demand for coats and jackets may be driven by seasonal changes, but as a product category, it remains consistently popular. Interest in outdoor activities was a driving force in jacket trends, with brands providing apparel for consumers to show their love for hiking and camping. However, recent sales of puffer jackets have dipped, as another type of jacket reaches peak popularity: overshirts.
Overshirts have seen a 166% increase in sales among online merchants, coinciding with a rise in Google searches, particularly for overshirts from heritage outdoor brands.
Google Trends shows search interest in overshirts steadily increasing for the past five years, with peaking interest around Thanksgiving. For those considering a dropshipping business model, coats and jackets can be a viable low-cost business idea—provided you can find a supplier offering quality products and fast shipping.
10. Why Is Footwear A Great Product To Sell Online?
Shoes are another essential product with consistent demand. Boot sales have increased over the past year, while sales of baby and toddler sneakers have risen by 64%. By paying attention to consumer preferences, successful sellers find ways to navigate competitive markets like footwear.
Even if you don’t produce products or partner with wholesale suppliers, you can start a footwear business by becoming an affiliate. Affiliates create websites and social media channels to review and promote products in return for a commission.
11. What Are The Benefits Of Selling Arts And Crafting Material Online?
Crafting isn’t just for fun; it’s a sustainable way of living. Many craft sellers make items for themselves before discovering their creations are popular with consumers. Businesses in this niche also serve crafters themselves. Stores meet customer needs with convenient shopping solutions like pre-orders and subscriptions.
Coloring books experienced the highest increase in sales of all Shopify product categories. Google search data indicates that searches for coloring books peaked at the beginning of the COVID pandemic in 2020 before declining but have once again surged.
12. Why Should You Consider Selling Shampoo And Soap Online?
In 2024, online merchants sold over 23 million bars of soap and more than 18 million bottles of shampoo. Sellers identify opportunities in this market by offering unique versions of essential goods. Pet shampoo sales, for example, have risen by 37% compared to the previous year.
Try building your business around a home spa experience. Trending items such as bath salts and bath bombs help create a relaxing atmosphere for consumers.
Making bath and body products is a popular business idea no matter the size of your store. Passionate makers demonstrate how it’s possible to turn a homemade product—like natural deodorant—into a household name.
13. Are There Benefits Of Selling Underwear Online?
The small size and weight of underwear, alongside high-profit margins, make it an ideal candidate for those looking to sell products online. There are numerous niches to explore within this category, including shapewear, which has become popular among consumers. In 2024, Shopify merchants sold more than 26 million bodysuits.
In the US, searches for bodysuits peak every October. SKIMS began selling shapewear after its celeb founder couldn’t find inclusive underwear catering to a range of skin colors. The brand stays trending through product placement in TV shows, social media campaigns, and a memorable visual identity. SKIMS also runs ad campaigns driving organic consumer interest.
14. Why Are Beddings A Staple In Online Retail?
Bedding is a staple in every household, making it a consistently popular product. Opportunities for stores to establish a brand are numerous and often tied to specific materials and fabrics. The keyword “linen sheets” receives around 20,000 searches per month, while “flannel sheets” trends every fall, particularly in regions like New England.
Expand your product line by experimenting with related items once you establish brand recognition within your bedding niche. Pillows, comforters, mattresses, bedroom furniture, and sleepwear all offer chances for cross-selling to boost your average order value.
15. Is Cycling A Profitable Industry To Sell Products Online?
In the US, searches for mountain biking hit five-year highs in 2024, partly fueled by interest during the Paris Summer Olympics. There’s also been an increase in searches for “ebikes,” which have gained popularity over the past five years—reaching new heights each summer.
According to estimates, ebike sales are expected to continue, with projections forecasting over 49 million units sold worldwide by 2029. These power-assisted bicycles are transforming the cycling landscape, making biking more accessible for various audiences, including commuters and seniors. Another audience interested in ebikes is hunters.
16. What Makes Hats And Accessories A Lucrative Online Business?
Clothing accessories are a new trending category for this year, with necklaces, hats, and handbags seeing increased sales compared to the previous year. One notable trend is a 49% rise in sales of cowboy hats, with searches for cowboy hats at a 20-year high.
This is a trend fueled by celebrity adoption, with high-profile figures embracing the western style. Consider using print on demand when selling accessories online. This method lets you partner with manufacturers to add unique branding to popular items.
17. Why Are Alcoholic Beverages Becoming A Top Online Product?
Today’s wine market is evolving, with consumers showing interest in new and accessible options such as organic wines, natural wines, and bottles from lesser-known regions. There’s also a growing trend for buying wine directly from producers. Collecting wine is a popular pastime, with online merchants toasting 104% growth in sales of wine racks over the past year.
Alcohol-free beverage sales also continue to grow, although at a slower pace than in previous years. Brands capitalize on the demand for alcohol alternatives by offering a line of seltzers that appeal to a broad audience.
18. What Are The Benefits Of Selling Kitchen Appliances Online?
Marketing an innovative product is a tried and tested recipe for generating attention in the kitchen and cookware space. Consider working with a private label manufacturer to develop unique utensils or dishes. Or, curate a selection of existing products from a wholesale marketplace.
Promote its benefits through a social media ad campaign with a standout product in hand. Outdoor grills are a trending subcategory in the kitchen and cooking sector.
19. What Makes Meat A Popular Product To Sell Online?
More than four million beef products were sold by online merchants in 2024, amounting to 40% growth in this product category. Meanwhile, sales of chicken products declined by 7% over the same period.
Whether you run a single-product farm stand, a hobby farm, or a direct-to-consumer food website, there’s an opportunity to provide customers with food products they can’t find in local grocery stores. As shoppers prioritize the origins and quality of their food, developing a brand highlighting these elements can resonate.
20. Is There Profit In Selling Perfume And Cologne Online?
The fragrance industry is undergoing a shift, with consumers moving away from mass-market, gendered fragrances in favor of androgynous, natural, and personalized scents. Consumer searches for perfumes and colognes often include brand and product names, which makes search engine optimization a key strategy for fragrance businesses.
Product pages and blog posts should feature useful, descriptive content to make them discoverable in search results. The industry is also influenced by social media and online personalities. Some YouTubers have built successful scent businesses by leveraging their fan bases. Businesses like hotels and restaurants often use sensory marketing to enhance the customer experience and associate their brand with a pleasing aroma.
Trending Products From Last Quarter
Here’s a fresh list of the top 20 product categories that experienced the highest quarterly sales growth among US Shopify merchants:
| Product category | % Growth last quarter |
|---|---|
| Coloring books | 6,024 |
| Exercise balls | 3,188 |
| Turkey | 1,206 |
| Outdoor grill baskets | 1,154 |
| Bath pillows | 1,119 |
| Leggings | 1,112 |
| Ski goggles | 1,003 |
| Nutcrackers | 965 |
| Snow removal tools | 960 |
| Snow globes | 954 |
| Cooking thermometers | 954 |
| Hand warmers | 916 |
| Christmas tree skirts | 834 |
| Basketball toys | 830 |
| Hot chocolate mixes | 774 |
| Distance meters | 727 |
| Cosmetic tool cleansers | 663 |
| Gloves | 657 |
| Candle making kits | 651 |
| Puffer jackets | 636 |
Remember, quarterly retail trends are often seasonal, with sales rising or falling depending on the time of year. For instance, the recent jump in sales of gifting items like coloring books and candle making kits coincides with the holiday season in the US. Likewise, a rise in sales of exercise balls and leggings points to new year fitness habits. Products in categories like skin care and gardening regularly rank among the most in-demand in all seasons.
So, when thinking about what products to sell, consider when your customers are most likely to buy. Picking the right moment to launch a marketing campaign can be as impactful as picking the right product.
- Coloring books: A holiday gift favorite, sales of coloring books and pads grew by more than 6,000% last quarter.
- Exercise balls: Sales of exercise balls increased by 3,188% at the end of 2024, reflecting new year fitness trends.
- Turkey: As the traditional centerpiece of holiday meals, turkey sales rose by more than 1,200% from October through December.
- Outdoor grill baskets: Possibly connected to holiday cooking, sales of outdoor grill baskets increased by 1,154%.
- Bath pillows: A popular wellness item, bath pillow sales increased by 1,119%.
- Leggings: The popularity of leggings continues, with a sales growth of 1,112%.
- Ski goggles: As the winter sports season geared up, ski goggles sales jumped by more than 1,000%. Sales of snowboard bags and helmets also grew.
- Nutcrackers: Sales of nutcrackers increased by 965% this winter—especially decorative nutcrackers.
- Snow removal tools: A regular winter trend, snow removal tools saw a 960% increase in sales, driven by snow blower sales.
- Snow globes: Often a cherished decoration, snow globe sales grew by 954%. Sales of holiday stockings and garlands also grew.
- Cooking thermometers: A 954% increase in sales of cooking thermometers highlights a trend for smart cooking devices.
- Hand warmers: Sales of disposable chemical hand warmers increased by 916% in Q4 of 2024.
- Christmas tree skirts: Sales of Christmas tree skirts increased by 834%. Christmas tree stand sales also increased by more than 800%.
- Basketball toys: Alongside coloring books, basketball toys stood out in the toys and games category toward the end of 2024. Sales of these items grew by 830%.
- Hot chocolate mixes: A cozy comfort during colder months, hot chocolate mixes saw a 774% growth in sales. Chocolate tempering machine sales also increased.
- Distance meters: Sales of distance meters, a home improvement tool, surged by 727% last quarter.
- Cosmetic tool cleansers: Sales of brush cleansers and other cosmetic tool cleaners grew by 663%.
- Gloves: Sales of gloves and mittens grew by 657%.
- Candle making kits: A favorite for craft enthusiasts and gift-givers, candle making kits saw a 651% increase in sales.
- Puffer jackets: Sales data shows a 636% increase in puffer jacket sales this winter. Likewise, sales of overcoats increased by more than 550%.
Trends can change quickly, so check back next quarter for the latest insights into trending products.
How Were These Trending Products Identified?
The trending products in this article were selected from data, including:
- Product categories that generated the most sales volume for merchants in 2024.
- Product categories that saw the biggest sales growth among merchants from October to December 2024, compared to the three months before.
This article also uses organic search data from Google Trends to reveal what customers are looking for.
Which Products Are No Longer Trending?
In the ever-changing retail landscape, what’s trending today may not be so popular tomorrow. Based on the latest data, these products that previously topped this article’s list are no longer trending:
1. Socks
Socks may seem like a simple, everyday item, but they have been a consistently profitable choice for e-commerce brands. While they don’t feature among this year’s top trends, the demand for socks is driven by an endless potential for variation, making them an appealing product to new sellers.
2. Posters and Artwork
While coloring books and craft items saw strong growth this year, posters and artwork are no longer among the top trending products. Thanks to online store builders, any artist can build a website to sell their work globally. This has opened up a world of opportunities for creative people to monetize their talents.
3. Candles
They might not be a top trending product for this year, but if you’re considering starting a candle business, Statista estimates value the global candles market at more than $11 billion. Homemade candles are easy to produce, making them a good choice for a first-time business—even nine-year-old entrepreneurs.
4. Lip Stain
Lip stain is a beauty product that provides long-lasting lip color without the fading of traditional lipsticks or the moisturizing benefits of lip balm. While still popular, lip stain alone doesn’t feature among the top trends this year.
5. Matcha
If you’ve been to a coffee shop in recent years, you’ve seen matcha. It’s a finely ground green tea powder that’s become a popular food and wellness product. Despite its ongoing popularity, matcha is not listed among this year’s top trends.
6. Power Tool Accessories
Power tool accessories continue to see an increase in global sales, but in this year’s update, they only rank among quarterly trending products.
Remember, trends can fluctuate. With the right marketing campaign or social media influencer endorsement, a product that’s not trending today can become a bestseller next season. Keep an eye on market shifts to make sure your product catalog aligns with current demands.
How To Find Trending Products
Finding trending products to sell online can be a game changer for your business. It’s all about understanding the market, knowing what consumers want, and delivering a good customer experience at the right time. Here are two effective methods you can use to identify potential bestsellers for your online store.
Google Trends
Google Trends is a free tool that reveals what users around the world are searching for. Here’s how to use it:
- Visit Google Trends.
- Enter a keyword related to a product or industry in the search bar.
- Analyze the “Interest over time” graph to see if a search term is growing in popularity, holding steady, or declining.
- Use the “Compare” feature to evaluate the popularity of different keywords.
- Check the “Related queries” section for additional product ideas.
A sudden spike in organic search volume often indicates a trend. But, before you build an online store around a trending product, do research to be sure it’s not a fleeting fad. One way to find out more about search trends is to perform deeper keyword research. Looking at indicators such as historical search volume and related long-tail keywords will help you build a more detailed picture of consumer interest.
Amazon And Other Marketplaces
Online marketplaces can show you what products are flying off fulfillment center shelves. Here’s how to leverage them:
- Go to the Amazon Best Sellers page.
- Select a category related to your industry.
- Browse the list of best-selling products, which are updated hourly.
- Use the “Movers & Shakers” section to find products that have significantly increased in rank over the past 24 hours.
- Visit other online marketplaces such as Etsy and eBay to find trending products in specific niches.
Identifying a trending product is the beginning of your business journey. Once you have a product to sell, it’s time to get to know your customers, develop a brand, and make a business plan. Will you become a retailer and buy inventory? Or, will you open a dropshipping store and work with a supplier that ships products directly to customers?
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Trending Products FAQ
How Do You See Which Products Are Trending?
You can use tools like Google Trends or check the bestseller pages of Amazon and other online marketplaces to see which products are trending. To identify trending products among consumers, perform keyword research to uncover the most popular organic searches for products.
What Things Are Popular To Sell Right Now?
Based on the latest data, some popular items to sell right now include:
- Coloring books
- Exercise balls
- Bath pillows
- Leggings
- Ski goggles
- Cooking thermometers
- Hand warmers
- Basketball toys
- Candle making kits
- Puffer jackets
Product trends can change quickly, so it’s important to keep an eye on the market.
How Can I Stay Updated On Trending Products?
You can stay updated on trending products by regularly checking search demand tools like Google Trends, as well as the bestseller lists published by Amazon and other online marketplaces. Following consumer trends news, subscribing to relevant newsletters, and staying active on social media are other ways to stay on top of the latest product trends.
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