Trainers in Australia and New Zealand, get ready to experience a whole new world of Pokémon merchandise! The Pokémon Company International has announced the exciting expansion of its premier e-commerce platform, Pokémon Center Online, to your region. This highly anticipated launch will provide fans across Australia and New Zealand with direct access to a vast collection of official Pokémon goods, previously only readily available in the United States, Canada, and the United Kingdom.
For nearly a decade, Pokémon Center Online has been the go-to digital destination for enthusiasts seeking high-quality and unique Pokémon merchandise. Whether you’re a seasoned collector or a budding Trainer, the online store boasts an impressive inventory catering to all ages and interests. From the ever-popular Pokémon Trading Card Game (TCG) to exclusive items that cannot be found anywhere else, Pokémon Center Online offers a diverse range of products to express your passion for Pokémon.
The digital shelves of Pokémon Center Online are stocked with a wide variety of items, including highly sought-after plush toys imported directly from Japan, meticulously crafted collectible figures, stylish apparel and accessories to showcase your Pokémon pride, and even home décor and kitchenware to infuse your living space with Pokémon charm. Outdoor gear and a wide selection of books further round out the extensive product offerings, ensuring there’s something for every Pokémon fan. Beyond the standard merchandise, Pokémon Center Online also prides itself on securing exclusive partnerships with popular brands such as Squishmallows and Funko, offering unique collaborative items that are sure to become prized possessions. Furthermore, collaborations with high-end fashion and accessory brands like A.P.C, Bonpoint, Fossil, and PUMA bring sophisticated Pokémon-themed apparel and accessories to discerning fans. To keep the selection fresh and exciting, Pokémon Center Online regularly introduces new seasonal collections throughout the year, ensuring there’s always something new to discover.
Cindy Ruppenthal, Senior Director of Pokémon Center and e-commerce at The Pokémon Company International, shared her enthusiasm for this expansion: “Since its initial launch in the U.S. almost 10 years ago, Pokémon Center Online has cultivated a dedicated fanbase of Trainers who appreciate having a central hub to connect with the Pokémon brand and express their fandom in personal ways. We are dedicated to expanding access to our diverse and premium Pokémon merchandise to an ever-growing community of Trainers. Following successful expansions into Canada and the U.K., extending our e-commerce platform to Australia and New Zealand is a natural progression in our mission.” She further added, “We are immensely thankful for the ongoing support and affection the community has shown for Pokémon Center Online, which empowers us to venture into new territories and share the enchantment of Pokémon with even more Trainers across the globe.”
While primarily an online destination, Pokémon Center has also cultivated memorable in-person experiences for fans. These include dedicated retail spaces at prestigious Pokémon International Championships events, such as the upcoming North America International Championships, and engaging pop-up installations, like the recent holiday plush display in London. These physical touchpoints further enhance the brand experience and demonstrate Pokémon Center’s commitment to engaging with its community both online and offline.
The soft launch of Pokémon Center Online in Australia and New Zealand is imminent, with the full official release in these markets to follow shortly. Australian and New Zealand Trainers eager to stay informed about the launch and future updates are encouraged to subscribe to the email newsletter at the provided link to receive the latest news directly. Don’t miss out on the opportunity to be among the first to explore the expanded Pokémon Center Online and discover a world of Pokémon merchandise at your fingertips!
