The Dunkin’ app has become my go-to for grabbing a quick coffee and breakfast, and for the most part, the online ordering experience is seamless. As someone who remembers Dunkin’ Donuts in their original form, complete with the dunking tab, I appreciate how easy it is to order ahead using the app. Whenever I’ve encountered issues with my mobile orders, Dunkin’s customer service has always been quick to resolve them, which is a big plus.
However, the recent changes to Dunkin’ Rewards have been a bit of a letdown. Dunkin’ used to have one of the most customer-friendly rewards programs out there. It genuinely felt like they valued customer loyalty, unlike some other coffee chains where you need to spend a fortune to earn a free drink. While the new system offers more flexibility in choosing rewards based on points, it now requires more purchases to actually get those rewards. The “boosted status” seems designed for daily Dunkin’ visitors, which isn’t realistic for everyone.
Another area for improvement in the Dunkin’ online order system is location accuracy. It’s surprisingly easy to accidentally place an order at the wrong Dunkin’ location. The app should definitely prompt users to confirm their desired pickup location based on their GPS, just to avoid any confusion. Once an order is placed at the wrong store, there’s no way to cancel or transfer it, which can be frustrating. Thankfully, Dunkin’s customer service has always been helpful in these situations, promptly issuing refunds when I’ve mistakenly ordered from the wrong location. Despite the rewards program changes and the location mix-up issue, the convenience of Dunkin’ online order and the reliable customer service still make the app a valuable tool for any Dunkin’ enthusiast.
